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Back of the Envelope Marketing Budgets

Here is a simple and I think helpful budgeting rule-of-thumb that a CMO at a $5b software vendor shared with me yesterday:

1) 75% of your budget should be in support of revenue-generation for your current operating year.

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2) 15% of your budget should be placed towards efforts that have a 2-3 year time horizon.

3) 10% of your budget should be for activity or initiatives with no time horizon,

— Rich Vancil

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