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Customers with digital DNA expect data driven value The digital native generation is bringing new expectations to brand relationships. They are mobile first, crowd sourced, and data savvy. Their first and most frequent interaction with your brand will be digital and mobile. They find out what’s cool, what’s trending, and …
Read More »Are Ad Agencies Keeping Pace with Marketing’s Massive Digital Uptake? (Hint: Maybe Not)
Today, marketing’s equivalent to the Brady Bunch’s “Marcia, Marcia, Marcia!” just might be “Digital, Digital, Digital!” This is with good reason. Since 2009, digital marketing spend within large B2B tech companies has grown, and is growing, at an enormous rate. As you might have seen, IDC expects the entire tech …
Read More »2014: The year of Digital Marketing…Wait a Second, What Exactly is Digital Marketing?
Or maybe 2014 will be the year of mobile, or the year content marketing. Ok, Ok, I can guarantee one thing, 2014 will be the year of the horse. While 2014 might not be the year of digital marketing, digital will continue to be deeply important to the marketing organization. …
Read More »If Content is Still King, Data is Heir to the Throne
Content marketing is becoming a primary strategy to solve the challenges of massively scaling and diversifying marketing channels. But content does not naturally support both scale and diversity at the same time. The only thing that scales as endlessly and cost effectively as the digital world is data. As a …
Read More »Slide Deck – 2013 Cloud Marketing Trends
There is no arguments that the cloud software industry is currently top of mind for many, in fact enterprise companies are even receiving their share of love. While the industry as a whole has our attention, what about marketing departments at these companies. How are CMOs at these fast growing cloud organizations managing their marketing budget? What …
Read More »Best Practices for Paid Social Media – An Up and Coming Tool for B2B Marketers
The stigma of social media is something I have been fighting for years. As someone whose education and career has mirrored Mark Zuckerberg’s (minus the dropping out of an ivy league school to build a multibillion dollar company and taking it public…so really when I say “mirrored”, I mean we …
Read More »FutureM: For Marketers, Times They are a Changin’
I attended FutureM in Boston a few weeks ago and the main take away was: Marketing is changing quickly and organizations must grow and adapt, otherwise they will fall behind. IDC’s CMO Advisory Service has been advising this for some time, but as I read more blogs and attend more …
Read More »Data Analytics wins 2012 US Presidential Election
Data analytics was the big winner in the 2012 US Presidential race. In fact, 11:17 PM (US ET) November 6th was the moment data analytics went mainstream. This was when Ohio was officially projected to go to Obama. It was the ultimate validation for Nate Silver and his data analytics …
Read More »Facebook Announces 1 Billion Users – It’s Time for All Marketers to Give it a Go
A few days ago Facebook announced that their active users surpassed 1 Billion. This is a huge number and like it or not, as a Marketer, you cannot ignore a community of this size. At this point, it is irresponsible to write Facebook off as a fad. Its user base …
Read More »How bright is the silver lining of Salesforce.com’s Marketing Cloud?
At their annual Dreamforce shindig last week Salesforce.com announced the formalization of their marketing capabilities as the Marketing Cloud. Essentially it is a coupling of four key pillars of Salesforce.com’s front end: Customer intelligence: Data.com enriches contact and account information with fresh feeds from sources such as LinkedIn and many …
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