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Marketing Automation

Three Big Ideas from Dreamforce 2014

Dreamforce, Salesforce’s user conference, is always a phenomenon – boatloads of sales and marketing tips and tricks alongside the philanthropic videos and big name entertainment. However, it was these three ideas that impressed me most. Marketing automation enters the age of the platform: The integration theme threaded through Dreamforce as the …

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Will a Robot Make Your Marketing Job Obsolete?

Cars with no drivers.  Airport ticket counters with only touch-screens. Surgery with no doctors. Automation has taken over human jobs since the industrial revolution. But this trend may be accelerating with the “Great Restructuring“. Which marketing jobs will automation make obsolete? Time magazine recently published an article titled The Robot Economy which …

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The State of Marketing Operations 2013

Companies simply cannot excel at modern marketing without strong Marketing Operations.  These professionals reinforce high performance by strengthening processes, technology, metrics, and best practices.  A recent study by IDC CMO Advisory Service, in conjunction with MOCCA, found that the Marketing Operations function is flourishing and expanding beyond its original charter. …

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