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IDC FutureScape: Worldwide CMO 2017 Predictions

The following predictions are excerpted from IDC’s 2017 CMO FutureScape report which provides additional details and guidance. (Here’s the summary webcast.) Of course, no one can have 10 top priorities, so pick and choose the one or two that will be most effective for your organization for the next 12 …

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Cognitive Marketing: The Future for Smart Marketers

“Modern marketing is all about making the most compelling offers to the best customers the fastest.”  Cognitive computing has a big future in marketing. The ability to track virtually everything everyone does on line has elevated the analytical requirements for marketers to the scope of a global stock market. Billions …

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Cognitive Marketing: The Future for Smart Marketers

“Modern marketing is all about making the most compelling offers to the best customers the fastest.”  Cognitive computing has a big future in marketing. The ability to track virtually everything everyone does on line has elevated the analytical requirements for marketers to the scope of a global stock market. Billions …

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Content Strategy: Think Utility Before Customization

For a company with dozens of product lines, numerous possible personas, and a global presence, developing content can be a daunting venture. The number of permutations for information types and distribution sources can be overwhelming. But before going crazy, you might be surprised to know that customers may not need …

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The New CMO’s First Hundred Day Playbook

In a 2014 study, IDC found that 51% of CMOs at tech companies have held their position for fewer than two years. We predict many new CMOs again this year. How can a new executive start right? IDC interviewed 10 wise, seasoned, CMOs for a glimpse into their first hundred …

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