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Content Trends: Insight from IDG’s Tech Media Executives

A company that publishes over 460 websites, 200 mobile sites and apps, and 200 print titles knows something about media and content. Last week, I had the pleasure of discussing trends with executives from IDC’s parent company International Data Group (IDG), the world’s leading technology media company. Here’s what I …

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Innovation is a Core Competency of a Successful CMO!

And this was clearly evident as several CMOs shared their success stories at Mass Tech Leadership Council’s recent 2013 Marketing Summit.  CMO’s and other marketing executives shared valuable insight on how to do “more with less” – the theme of the event.  Sure, as marketers we’ve been using that term …

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Push vs. Pull in B2B Marketing

In the world of retail consumer marketing, a Push strategy would indicate a manufacturer’s ability and monies to motivate a merchant to carry and promote its products. A Pull strategy would indicate that same manufacturer using advertising and promotion directed at consumers, with the objective of having those consumers demand …

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