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This month I was delighted to join the Advisory Board of MOCCA: The Marketing Operations Cross-Company Alliance. In this new role I am looking forward to working with a number of current IDC CMO Advisory clients and also many new colleagues as we help to expand the professional capabilities of …
Read More »IDC’s 7th Annual Tech Mktg. Benchmarks Study
Key CMO Priorities and Investment Strategies for 2010 2009 will be a year that all marketers would probably like to forget. As a community, tech marketers have had to withstand significant recession-led budget cuts, staff reductions, and organizational disruption. For the full year 2009, the average large ($1b+) IT vendor …
Read More »How Social Media Helps Enterprises During Hard Times and Layoffs
In my last blog, Rise of the Social Media Function, I focused on how companies need to best organize their marketing team(s) to leverage social media to connect with prospects, customers and their markets. I’d like to add another dimension to this discussion: social media within your own corporate community. …
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