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IDC FutureScape: Worldwide CMO 2017 Predictions

The following predictions are excerpted from IDC’s 2017 CMO FutureScape report which provides additional details and guidance. (Here’s the summary webcast.) Of course, no one can have 10 top priorities, so pick and choose the one or two that will be most effective for your organization for the next 12 …

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IDC FutureScape: Worldwide CMO 2017 Predictions

The following predictions are excerpted from IDC’s 2017 CMO FutureScape report which provides additional details and guidance. (Here’s the summary webcast.) Of course, no one can have 10 top priorities, so pick and choose the one or two that will be most effective for your organization for the next 12 …

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Blowing Up the Funnel

IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.  Now, leading companies are …

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Cognitive Marketing: The Future for Smart Marketers

“Modern marketing is all about making the most compelling offers to the best customers the fastest.”  Cognitive computing has a big future in marketing. The ability to track virtually everything everyone does on line has elevated the analytical requirements for marketers to the scope of a global stock market. Billions …

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Cognitive Marketing: The Future for Smart Marketers

“Modern marketing is all about making the most compelling offers to the best customers the fastest.”  Cognitive computing has a big future in marketing. The ability to track virtually everything everyone does on line has elevated the analytical requirements for marketers to the scope of a global stock market. Billions …

Read More »

Content Strategy: Think Utility Before Customization

For a company with dozens of product lines, numerous possible personas, and a global presence, developing content can be a daunting venture. The number of permutations for information types and distribution sources can be overwhelming. But before going crazy, you might be surprised to know that customers may not need …

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